Is Your Roofing Company Stuck at $1,000,000 or Less? We Can Help!
If you’ve been running your roofing company for a few years and you’ve hit the $1,000,000 mark—but can’t seem to grow beyond it—you’re not alone. A lot of roofing companies reach this revenue plateau. You’ve got good crews, solid work, and a steady stream of customers, but the numbers just don’t seem to budge.
So what’s holding you back?
One of the most common reasons roofing companies get stuck at this level is because they’re only offering one thing: roofing. That’s like owning a restaurant that only serves burgers—eventually, even your loyal customers want fries, drinks, and dessert.
At Roofing Sales Coach, we help roofing pros just like you add new lines of business that not only increase your average ticket size but also grow your reputation and keep crews busy year-round.
Let’s talk about why diversifying your services can take your company past the $1 million mark—and how to do it smartly.
Why $1,000,000 Is the Rooftop Most Roofers Hit
In the roofing world, hitting a million in sales is a big deal. It means you’ve built something real. But many owners find that getting from $1 million to $2 million (or more) is a completely different game.
Here’s why that happens:
You’re maxed out on roofing leads in your market. You’ve tapped out your network, your ad budget is stretched, and new roofs are seasonal.
You’ve got overhead that grows, but not your income. You’re adding trucks, crew, and materials—but your profits aren’t keeping up.
You’re turning away extra revenue. Homeowners often ask about siding, windows, and gutters. If you’re not offering them, they go elsewhere.
That last one is a big deal. Every time you say, “Sorry, we only do roofs,” you’re giving away easy money—and a chance to become the go-to contractor for everything exterior.
The Smartest Way to Grow: Add New Services
Want to double your revenue without doubling your headaches? Start offering more services your ideal customer already needs.
Here are three proven ways to expand your business:
1. Gutters
Why it works: Gutters naturally follow roofing jobs. Most roofs need new gutters when they’re replaced, and many older homes have failing gutter systems that cause water damage.
How to get started:
Offer gutter replacement as an add-on during roof estimates.
Train your crew or subcontract to a trusted installer.
Bundle roof + gutter packages to boost value.
What it adds: Gutter systems can bring in an extra $1,400-$4,300 per job. Sell 100 roofs a year? That’s potentially $140,000+ more in revenue.
2. Siding
Why it works: Homeowners often do major exterior upgrades all at once. If they’re getting a roof, they’re thinking about curb appeal. If you don’t offer siding, someone else will.
How to get started:
Begin with vinyl siding or fiber cement—easy to sell and install.
Use before-and-after visuals in your marketing.
Leverage manufacturer training and support.
What it adds: Siding jobs can range from $8,000–$20,000, depending on the size and material. Even 10 siding jobs a year can be a six-figure bump.
3. Windows
Why it works: Like roofs and siding, windows are a high-ticket item with strong demand. Plus, energy-efficient window upgrades often qualify for rebates, which helps close deals.
How to get started:
Partner with a window supplier who offers training and support.
Focus on replacement windows rather than new construction.
Educate your sales team on common window problems homeowners face.
What it adds: Window replacement jobs average $5,000–$12,000. Sell 2–3 a month, and you’ve added another $300,000+ to your yearly revenue.
The Hidden Benefits of Adding Services
Adding new lines of business doesn’t just boost your revenue—it also makes your company stronger in other ways.
1. More Revenue Per Customer
You’ve already spent the money to get the lead. Why not maximize the return? When you can bundle roofing + gutters + siding, your average job size jumps—and so do your profits.
2. Year-Round Work
Roofing slows down in bad weather. But windows and siding? Those jobs can be done year-round in many areas. That means more consistent income and fewer slow seasons.
3. Stronger Brand Recognition
When customers think of you as the “total exterior expert,” they refer you more, trust you more, and call you first. You become a one-stop shop, not just a roofer.
How to Add Services Without Getting Overwhelmed
We get it. The idea of adding more to your plate might feel overwhelming. But done right, expanding your offerings can be smooth and profitable.
Here’s how:
Step 1: Start Small and Strategic
Pick one new service that complements your current roofing jobs. Gutters are often the easiest place to start, then expand into siding or windows.
Step 2: Train Your Team
Don’t just add the service—add the skill. Work with your suppliers, manufacturers, or even us at Roofing Sales Coach to train your crews and salespeople on how to sell and install with confidence.
Step 3: Update Your Sales Process
Make your estimates multi-line. Offer “Good / Better / Best” options that include upgrades like new gutters or energy-efficient siding. The more value you show, the easier it is to upsell.
Step 4: Market Your New Services
Update your website, ads, and social media. Let people know you now offer siding, gutters, and windows. Run bundle promotions or seasonal specials to get attention.
We Can Help You Grow—Faster and Smarter
At Roofing Sales Coach, we specialize in helping roofing company owners like you grow past the $1 million wall. We’ll show you how to:
Add new services without losing focus
Train your team to sell and install with confidence
Build systems that keep you in control of your growth
You don’t need to work harder—you need to work smarter, with a team that’s done this before.
Ready to Add $250K–$1M in Revenue This Year?
If your company is stuck at $1,000,000 or less, adding new lines of business could be your breakthrough moment. You’ve already built the foundation—now it’s time to build the future.
Schedule a free strategy call with Roofing Sales Coach today and let’s map out your next level of growth.